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Sofnix Private Limited / ReadHowYouWant

Project Manager & Business Analyst

📅 Sep 2007 - Nov 2013
📍 Islamabad
💼 Full-time
🏢 Publishing and IT Services
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Position Overview

At Sofnix, I directed cross-functional teams across Operations, Web Development, and Finance to deliver end-to-end digital transformation and workflow automation initiatives. I managed $2.5M in annual budgets and oversaw product pricing and budgeting strategies to align with market goals. Serving as the primary channel liaison for 70+ global partners, I ensured accurate metadata delivery, efficient order management, and rapid resolution of customer order issues. Reporting to the CEO, Senior Director, and Regional Head, I integrated ITS, OMS, and PSDS into a unified platform, implemented a permissioned File Repository to eliminate data redundancy, launched an Automated Datafeed Generation System reaching 70+ distribution channels, and introduced Automated COD Live to cut listing time from hours to single-click deployment. During this tenure, I earned my CAPM certification, applying PMI methodologies that reduced operational errors, improved turnaround time, and provided real-time visibility into global operations.

Key Responsibilities

• Directed cross-functional teams across Operations, Web Development, and Finance to deliver large-scale digital transformation initiatives.
• Managed $2.5M annual budgets and owned product pricing and budgeting strategy to align with business objectives.
• Acted as primary channel liaison for 70+ global partners, ensuring metadata delivery, order management, and issue resolution.
• Maintained direct communication with CEO, Senior Director, and Regional Head, aligning technical solutions with strategic priorities.
• Oversaw end-to-end delivery for ITS, OMS, and PSDS, from requirements to deployment.
• Designed and implemented workflow automation and systems integration to replace manual, error-prone processes.

Major Achievements

✓ Earned CAPM – Certified Associate in Project Management during tenure, applying PMI best practices to live projects.
✓ Integrated ITS, OMS, and PSDS into a unified platform, improving speed and accuracy of order processing.
✓ Implemented Automated Datafeed Generation System for 70+ channels, enabling real-time distribution.
✓ Launched Automated COD Live feature, cutting listing time from hours to single-click publishing.
✓ Established a centralized permissioned file repository, eliminating redundancy and preventing data loss.

Impact & Results

📈 70+ global distribution channels fully automated.
📈 Operational errors significantly reduced through workflow automation.
📈 Listing time reduced from hours to seconds via COD automation.
📈 Real-time reporting established for operational and channel performance.

Key Projects Delivered

🎯 ITS Modifications: Requirements gathering, workflow redesign, QA/UAT.
🎯 Sofnix File Repository: Secure, version-controlled central storage.
🎯 Datafeed Generation System: Automated, format-specific channel feeds.
🎯 Automated COD Live: One-click online title publishing.
🎯 OMS & PSDS Integration: Centralized and automated order/dispatch flow.
🎯 Automated COD Live: Enabled one-click listing of new titles online, replacing a slow manual process.
🎯 OMS & PSDS Integration: Linked order and dispatch systems to eliminate duplication and streamline processing.

Challenges Overcome

Scattered files with no version control → centralized, permissioned repository.
Manual order flow → automated OMS/PSDS integration.
No operational visibility → implemented KPI reporting.
Channel delivery delays → optimized metadata workflows for 70+ partners.

Skills Developed

Program & Portfolio Management: Managed multi-department projects and $2.5M budgets, balancing resources and timelines.
Agile & Hybrid Program Leadership: Applied hybrid methodologies to align engineering, operations, and channel teams.
Executive Stakeholder Engagement: Collaborated directly with CEO, Senior Director, and Regional Head to ensure strategic alignment.
Process & Workflow Optimization: Automated manual systems, reducing errors and accelerating order fulfillment.
Global Channel Management: Oversaw metadata delivery and performance for 70+ international distribution partners.
Risk & Change Management: Directed risk mitigation and change control for mission-critical systems.
Operational Reporting & KPI Tracking: Designed reporting for order accuracy, turnaround times, and channel SLAs.