As an Independent Consultant, I engineered aliarshadphotography.com, a fully custom WordPress/WooCommerce e-commerce platform for global print sales, architected for scalability, high performance, and automated order fulfillment. I designed and coded a custom portfolio theme with dynamic meta boxes for structured content management and developed bespoke WordPress plugins using Claude Code, leveraging ChatGPT as a technical reviewer. I integrated Make.com workflows to automate multi-platform product metadata handling, reducing manual work by 80% and accelerating time-to-market for new products. This work reflects my ability to blend AI-assisted development, full-stack engineering, and automation strategy to create future-proof, self-sustaining systems that deliver operational efficiency and exceptional user experiences.

Key Responsibilities:

• E-commerce Development: Designing and building custom photography e-commerce platform (aliarshadphotography.com) using WordPress and WooCommerce for global print sales
• Technical Innovation: Focusing on site architecture, user experience optimization, and automated order fulfillment workflows
• AI & Technology Experimentation: Continuing hands-on learning in GenAI applications, web architecture, and automation tools through personal projects

At Blankfactor, I led cross-functional engineering, analytics, and product teams to deliver enterprise-grade analytics platforms and AI-powered solutions across technology, healthcare, and finance sectors. Managing a team of upto 15 engineers, I implemented enterprise AuthN/AuthZ protocols to secure application access, launched a private LLM-powered document search application using RAG architecture with Pinecone vector DB, and automated data pipelines that reduced manual processing by 60%. I optimized SQL/Python processing for a 40% efficiency gain, delivered KPI-driven dashboards across HR, recruitment, finance, and marketing, and applied Agile program management practices to accelerate delivery and ensure compliance.

At Amazon, I led a company-wide review of existing Data Quality (DQ) systems, identifying systemic ingestion gaps, compliance challenges, and process inefficiencies. I worked with data engineers to design technical solutions and detailed implementation roadmaps that improved analytics accuracy and reporting reliability for high-priority datasets. Partnering with the privacy team, I interpreted and operationalized new GDPR mandates, identifying all datasets impacted by European data-sharing restrictions and implementing metadata tagging to ensure compliance. I ran targeted remediation campaigns that significantly reduced ingestion delays, increased governance adoption, and eliminated critical DQ issues. The program improved reporting accuracy across multiple high-visibility programs, accelerated time-to-resolution for DQ defects, and established a sustainable compliance process covering 100% of GDPR-impacted datasets.

At NBCUniversal, I managed a $7.7M+ IT portfolio of 12+ enterprise applications supporting facilities, ticketing, ordering, and executive reporting across East and West Coast operations. I led data migrations from Maximo → Manhattan Centerstone → EmcorVia, overseeing mapping, ETL, validation, and user training for hundreds of facility stakeholders. I standardized processes and unified reporting terminology across both coasts, implemented GDPR/CCPA-compliant retention policies, and rolled out secure authentication using SAML and OAuth 2.0. I migrated critical applications to AWS and Azure, increasing scalability and reducing infrastructure risk, and achieved 99%+ system uptime by implementing a stabilization program that reduced downtime to near-zero. I delivered the Falcon V mail digitization project during the pandemic, enabling secure digital processing of 100+ lbs/day of USPS mail and reducing physical delivery labor by 95%. I also implemented Tableau executive dashboards that consolidated metrics from East and West Coast operations, improving executive decision-making speed and accuracy.

At Sofnix, I directed cross-functional teams across Operations, Web Development, and Finance to deliver end-to-end digital transformation and workflow automation initiatives. I managed $2.5M in annual budgets and oversaw product pricing and budgeting strategies to align with market goals. Serving as the primary channel liaison for 70+ global partners, I ensured accurate metadata delivery, efficient order management, and rapid resolution of customer order issues. Reporting to the CEO, Senior Director, and Regional Head, I integrated ITS, OMS, and PSDS into a unified platform, implemented a permissioned File Repository to eliminate data redundancy, launched an Automated Datafeed Generation System reaching 70+ distribution channels, and introduced Automated COD Live to cut listing time from hours to single-click deployment. During this tenure, I earned my CAPM certification, applying PMI methodologies that reduced operational errors, improved turnaround time, and provided real-time visibility into global operations.