Designed and built a custom global e-commerce platform for fine art photography print sales using WordPress and WooCommerce. Leveraged AI tools (ChatGPT, Claude) for prompt-engineered theme customization, integrated secure Stripe payments, and enhanced site architecture for a premium shopping experience. Automated metadata creation and image analysis through Make.com, streamlining content management and ensuring consistent SEO-ready listings without manual effort.
Project Overview
Global E-commerce Platform Built Solo with AI Tools
Delivered a fully functional, brand-aligned online art store without hiring a development team. Achieved faster content updates, 100% avoided external development costs, and automated fulfillment—enabling global reach with minimal operational overhead.
Cost Savings
Eliminated $20K–$30K cost
Challenges & Solutions
Challenges
Needed a fully functional global e-commerce store without hiring a development team
Required secure, scalable payment integration for international transactions
Theme out-of-the-box design did not match branding or UX goals
Needed a balance between high-resolution image display and fast load times for global users
Complex product variations (aspect ratios, sizes, print types) requiring clear UX
Solutions
Used ChatGPT and Claude for prompt-engineered theme customization, removing the need for manual coding from scratch while reviewing and refining all code output
Customized WooCommerce product pages for art print variations with intuitive selection flows
Integrated Stripe for secure, global payment processing
Optimized images and caching for faster global load times without sacrificing quality
Designed clean, minimalist UI to emphasize imagery while improving navigation and purchase flow